Biruk Habtamu — Product Manager | bhios
bhios

Biruk Habtamu / Product Manager

Clarity,
by design.

From better questions to thoughtful products.

View my work
My process
  1. Discover
  2. Define
  3. Prioritize
  4. Align
  5. Deliver
  6. Learn

Selected product work

Decisions behind
the products.

The problems, priorities and decisions behind the work.

{{ projectCount }} case studies

{{ p.num }} {{ p.year }}

{{ p.name }}

{{ p.role }}

{{ p.blurb }}

Key decision

{{ p.decision }}

Explore the lab

Let’s work on the right product problem.

Say hello
{{ active.kind }}

{{ active.name }}

{{ active.summary }}

Product decision brief

My role: {{ active.role }}

Who it serves

{{ productBrief.audience }}

Customer opportunity

{{ productBrief.opportunity }}

Priority decision

{{ productBrief.decision }}

Trade-off

{{ productBrief.tradeoff }}

Product hypothesis

{{ productBrief.hypothesis }}

Delivery & evidence

{{ productBrief.evidence }}

How I would measure success

Proposed evaluation measures, not reported results.

  • {{ metric }}

Product learning

{{ productBrief.learning }}
{{ active.heroCaption }}
{{ active.heroCaption }}View full resolution ↗
 Try the redesigned prototype ↗ Open the Figma source file ↗
Demo {{ demoCap }}

The problem I set out to solve

{{ active.problem }}

How I solved it

{{ active.solve }}

Project type

{{ active.projectType }}

Year

{{ active.year }}

My role

{{ active.role }}

Platform

{{ active.platform }}

What I did

  • {{ d }}
    •
{{ s.label }}

{{ s.title }}

{{ para }}

{{ pt.head }}

{{ pt.body }}
{{ ph.cap }}
{{ ph.cap }}

{{ para }}

{{ pt.head }}

{{ pt.body }}
{{ im.cap }}
{{ im.cap }}View full resolution ↗
{{ d.cap }}
{{ mb.cap }}
The tradeoff

✕ The version I didn't ship

{{ t.old }}

✓ Why it shipped this way

{{ t.now }}
Next case study

{{ nextName }}

Have an idea? Let's build it.

Say hello ↗

Play

Brand work, internal tools, 3D experiments and client sites. Projects that never became case studies.

Moodboard

{{ moodCount }} pieces
{{ m.title }}

{{ m.title }}

{{ m.note }}

Visit site ↗

Brand identity — Sorenie Import & Export

Final proposal, for LifeWire

A full identity for an Ethiopian import and export company: logo, palette, pattern, and the applications the mark has to work in — signage, packaging, vehicles and print.

{{ br.title }}

{{ br.title }}

{{ br.note }}

About Biruk

Product direction.
Design at heart.

I’m Biruk Habtamu, a product manager based in Addis Ababa with 7+ years across product design and team leadership.

My background in Architecture and Urban Planning shapes how I approach systems and constraints. Design helps me make decisions tangible and align the people building the product.

Biruk Habtamu outdoors wearing sunglasses
Biruk Habtamu Addis Ababa, Ethiopia

What I bring to a team.

Problem framing

Connect user needs and business context to find the right problems.

Cross-functional alignment

Bring engineering, design and stakeholders into a shared direction.

Design-led product thinking

Use prototypes to make trade-offs tangible and move decisions forward.

My process
  1. Discover
  2. Define
  3. Prioritize
  4. Align
  5. Deliver
  6. Learn

Let’s work on the right product problem.

Say hello

Resume

Experience &
perspective.

Product Manager with a product design background.

Download resume

Professional experience

{{ r.title }}

{{ r.org }}

{{ r.when }}

{{ r.place }}

  • {{ pt }}

Education & learning

{{ e.title }}

{{ e.institution }} · {{ e.year }}

{{ e.note }}

Let’s talk

Have a product
problem in mind?

I’m open to product management opportunities and thoughtful collaborations.

habtamubiruk23@gmail.com
LinkedIn Medium
Based in

Addis Ababa, Ethiopia

Focus

Discovery → delivery
Error 404

Nothing
here.

This page moved, or never existed.